Welcome to Anders Consulting Group
At Anders Consulting Group (ACG), we help entrepreneurs, businesses, organizations, and
individuals turn potential into progress through strategic consulting, business structuring, social
media marketing, and professional speaking. Whether you are launching a business, strengthening
your operations, building your brand, expanding your audience, or preparing to inspire a room full of
people, we provide strategic insight and practical guidance to help you move forward with confidence.
Led by Troy Anders—Business Consultant, Author, Speaker, and NIL Strategist—ACG brings together
business knowledge, brand development, marketing strategy, and education to help clients identify
opportunities, overcome challenges, and pursue sustainable growth. We don’t just help you think about
what’s possible. We help you develop a strategy to pursue it.
Our Services
Keynote Speaking & Professional Development
Inspiring Ideas. Developing People. Empowering Progress.
A powerful message can challenge perspectives, inspire action, and change the way people
approach their personal and professional goals. Troy Anders delivers engaging, educational,
and motivational presentations tailored to the audience, purpose, and objectives of each event.
Speaking topics include leadership development, entrepreneurship, business structuring,
motivation and personal development, student-athlete development, college recruiting and NIL,
youth empowerment, branding and marketing, customer service and sales, workplace culture,
and resilience. From corporate conferences and leadership retreats to school assemblies, athletic
programs, business summits, and community events, ACG helps organizations deliver messages
that matter. Give your audience more than a speech. Give them a message worth remembering.
NIL Strategy & Student-Athlete Development
Build Your Brand. Understand Your Opportunities. Prepare for Your Future.
Today’s student-athletes need more than athletic ability. They need an understanding of recruiting,
personal branding, social media, business fundamentals, and the evolving Name, Image, and Likeness
landscape.
As an NIL Strategist and author of The Dynamics of Recruiting & NIL, Troy Anders helps
student-athletes, parents, coaches, and athletic organizations better understand the business side
of athletics.
Through educational presentations, strategic guidance, and athlete development resources, ACG
helps athletes approach opportunities with greater knowledge and preparation. The goal is to help
student-athletes recognize the value of their platform, make informed decisions, strengthen their
brand, and prepare for opportunities both during and beyond their athletic careers.
Your athletic journey is part of your story. Your brand can help shape what comes next.
Business Development & Structuring
Build Your Business on a Foundation Designed for Growth
Starting a business is one thing. Structuring it for sustainability, credibility, and opportunity is another.
We help entrepreneurs and established businesses navigate business formation, licensing and
certifications, business credit-building fundamentals, strategic planning, operational improvement,
marketing strategy, and business development. With over a decade of business consulting experience
and Troy Anders as the author of Everything You Need to Know to Structure Your Business, ACG brings
practical insight to the process of building and strengthening a business.
Whether you are starting from scratch or addressing challenges within an existing company, we’ll help
you identify gaps, establish priorities, and develop a strategic path forward. Your next move starts with
the right structure.
Social Media Marketing & Digital Growth
Stop Posting Just to Be Seen. Start Marketing With a Strategy to Grow.
Your next customer could be one click away—but reaching the right person takes more than
posting content. ACG helps businesses develop strategic social media and digital marketing
campaigns built around their goals, target audiences, and market opportunities.
Our services include target market research, demographic and audience development, content
strategy, social media advertising, search visibility, analytics, performance reporting, and
marketing optimization. We help you understand who your customers are, where to reach them,
what messages resonate with them, and how to evaluate whether your marketing efforts are
contributing to your business objectives.
Less guesswork. More strategy. Better-informed marketing decisions.
Why Anders Consulting Group?
Strategy Beyond the Surface.
We look beyond the immediate challenge to help identify the underlying opportunities, priorities, and steps that
can move you forward.
Experience That Connects Knowledge to Action.
With over a decade of business consulting experience, Troy Anders brings a practical perspective to business
development, education, marketing, and personal branding.
Solutions Built Around Your Goals.
Your business, audience, and objectives are unique. We work to align our services with your specific needs rather
than relying on a one-size-fits-all approach.
A Focus on Growth and Development.
From strengthening a business foundation to improving marketing strategy or educating an audience, our focus is
helping clients gain clarity, build capabilities, and pursue meaningful progress.
Your Goals Deserve a Strategy.
You may be ready to launch a business, improve your company’s performance, strengthen your
marketing, develop your personal brand, or bring a meaningful message to your next event.
Wherever you are in the process, Anders Consulting Group can help you explore the next steps.
Let’s discuss your goals, identify opportunities, and determine how our services can support your
vision.
Ready to Move Forward?
Book a Consultation with Anders Consulting Group.
Tell us where you want to go. Let’s discuss the strategy to help you get there.